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Qumodo – advancing human and AI interaction

Posted on 20/03/2019

Qumodo uses AI informed by psychology and human-centered design to help reduce distress in police investigations

Through the Innovate UK Design Foundations programme in 2017 £4 million of funding was awarded to 93 businesses of varying sizes. The objective was helping businesses work with designers to identify innovation opportunities and find viable routes to market.

This insight series selects several of those projects to highlight a variety of design approaches.  The first case study, the Qumodo image search app augments the human user’s abilities, through human and machine collaboration, to scale a team’s ability to investigate crime.

As a former police detective, Ben Gancz’s experience of using clunky technology in law enforcement left him feeling there was a better way. With the help of the Design Foundations funding Gancz’s company Qumodo has now developed an image search platform specifically for police investigations which, he believes, is not only easy and intuitive to use, but also reduces psychological distress for detectives working on sensitive cases such as child protection. Qumodo marries psychology, AI, and human-centred design, to optimise collaboration between humans and machines.

“The Qumodo image search engine (Qumodo Discover) combines the best of machine learning and human perception to help police officers and analysts find the evidence they need for investigations.” Sophie Hart, Designer, Qumodo.

You can read the full case study here.

If your business is facing customer experience challenges and want to talk to someone about using design thinking to tackle that challenge, talk to Jake from the Design in Innovation team at KTN.

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